T’is the Season
Last week came the first tease, the first hint that autumn was on its way. I love the word autumn more than fall; to me, it connotes a subtle changing of the guards, so to speak; that those hot summer days are mostly behind us and crispy, breezy, sweet-smelling days lay ahead. We even had to wear jackets for a few days last week, with the morning and evening temps getting pretty low. Some leaves have already begun to change, thanks to those cooler-than-usual nights. I can’t yet smell autumn in the air as the warmer summer weather is upon us once again. Autumn officially arrived yesterday and I wait with baited breath for the scent of those brilliant autumn colors.
Days become shorter this time of year and an indoor activity like writing (plus the PR and marketing) is a great way to stay busy without burning up too much energy. I love to write later in the evening, from around 9pm to 1am, this time of year; it seems everyone gets home and settles in earlier than usual so my corner of the world goes a bit quieter. Does yours?
Ready for the Holidays?
This is also a good time of year to gear up your PR and marketing for the holidays. I’ve published a nutrition book, so it’s a good time of year to get on an anthology list for holiday purchases to help people eat better during and after the holiday binges.
Alli – Alliance of Indpendent Authors – has some great tips for DIY PR for us Indie authors in a post written by Helen Baggott. She posts some sensible advice on pre- and post-publication PR (even though she’s in Great Britain, I’m sure much of this applies here in the U.S. as well). Try contacting magazines related to your book’s topic (hers was genealogy and hand-written postcards); check out trade journals as well, as they are often a good source for some free (or affordable) advertising/PR.
If you utilize Ingram Spark, it’s a good time to check whether your book is getting into libraries (locally and nationwide). She recommends contacting Resource Managers at the library’s headquarters (or main branch here in the states). Have a 60-second pitch ready in case they don’t yet have your book on their shelves. Another option (which is a bit more costly) is to donate some of your books to your local branches. I did that with my first book and it turned out to be pretty popular, especially with high school kids doing book reports.
Hemingway – A Funky New App
And if you haven’t tried it yet, check out the Hemingway app. Dr. Judith Briles, The Book Shephard, highly recommends it as a way to ferret out bad verbiage, grammar issues, etc. It’s free and easy to use and it provides you with a readability index, meaning at what grade level you’re writing. She suggests hovering around a sixth grade level; sadly, this is the average literacy level in the U.S. There are color-coded phrases that pop up and suggest fixes.
When I popped in the first chapter of my in-the-works novel, it came up with good readability … but at a grade 3 level. Sigh. Evidently I used a few too many adverbs but only three of the sentences were judged as hard to read (by who, I wonder, if I’m writing at a 3rd grade level). I think I will spend some more time with this app to see where I can improve my writing and the story. I’d even like to get a little above grade 6, in the hopes that some readers are more literate than that.
As I said, now is the time to ‘fall’ into your writing. NaNoWriMo is just around the corner, so sharpen your editing pencils, your writing mindset and get your desk in order – it’s time to write!