Scroll, Scroll, and Scroll Again
Scrolling through Indeed.com job titles is like looking for a needle in a haystack. The worst part is when I finally arrive at a title that interests me but the SEO metadata doesn’t give me a CLUE as what the job is, what kind of company I’m looking at, or which skills are needed for the position in the title.
Here’s the first example of poor metadata:
Okay, a few skills here; but do you know what product this company makes/sells?
I want to know so I did what I’m sure others have done and copied the company’s name to a Google Search page. Come to find out, they’re a cannabis delivery business. Hmmm…that kind of makes sense once I read on down the job page (which contains no information whatsoever on the company itself) but the metadata is insufficient.
This one’s worse:
401K plan? Work up a sweat? Is this a gym job disguised as an office job? I’d rather learn something about the position/company in the metadata.
You might be thinking…
What does this have to do with my author website?
You NEED Good SEO For Your SERP
If you don’t have good SEO (search engine optimization, or for some people, Search Everywhere Online) metadata for your SERP (search engine results pages), that might explain why you’re not getting enough (or more) traffic to your site. Have you done a Google (or Bing or Yahoo or Yandex) search on your website? I just ran a search on the word ‘mestengo’ and got plenty of hits but none of them for my site (grrrrr).
Then I added the word ‘books’ and up pops (second option) my ineffective (and mostly inactive) Mestengobooks FB page (which I re-activated so I can join writers groups). The link to my actual website was the fifth option down the list, below the ineffective FB site (sigh). Below that, at least, my website logo pops up in a gallery of images.
That’s a link to my first blog post, the introduction, which I have changed numerous times since then – from three years ago!
See what I mean? You need to regularly check your SEO SERP for your author website, your commercial/business website, landing page, Google Ads…for any website you want customers to visit and SPEND MONEY. Go to your admin page right now and check your SEO SERP then search for your site online and make sure you’re coming out at (or near) the top and your site metadata provides the right information.
Where Is It?
Okay, page two of Google results gets me to the top of the page for my Lulu spotlight page (where my self-published nutrition book is housed and printed) that people must be actually visiting
Still no link for my website, though…(sigh)…
I have some work to do.
And perhaps you do, as well.
Update: I played around with some SEO on my admin page and now my website comes up on the first page – but still below my less-than-active FB page and the original 2016 intro blog….progress, not perfection, right?