Listen to The Expert
My professional Inbox contained an interesting article this morning from The Book Designer blog. Written by author and former marketing consultant Brandon Cornett, his article made some good points. While I’ve read most of his how-to advice in other articles, one in particular stuck with me:
“Blog about your genre or niche. If you want to attract the kinds of readers who will buy your books, you should be blogging about those topics.”
When I started this blog, I figured the focus had to be on writing (genre, research, editing, books, etc.), from an author’s perspective. It didn’t occur to me that I could write posts on a topic in my expertise (which is not necessarily writing). For example, posts regarding my nonfiction book on Chinese nutrition therapy, which I have reserved for my professional FB page (that I’ve ignored much in the past two years). I feel Mestengo Books is not the place to post alternative medicine articles but I certainly can provide some information on where Chinese nutrition therapy is now and where it’s going in the future. After all, I’m an expert (of sorts), right?
“In either scenario, fiction or nonfiction, you’re basically funneling your passion and knowledge into website content that will attract like-minded readers.”
“But the bulk of your posts should be related to the genre or topic you write about. This will help you boost your book sales over time.” – Brandon Cornett
Some “Experts” are Clueless
In another article, author Anne R. Allen, a satirical writer, posted a vent about “clueless advice givers” – you know, the folks who think they’re experts but aren’t – and who talk like they know when they don’t (and scoff at you when you try to clue them in) . This has always been one of my pet peeves (I’m up against it far too often in any discussion about herbal medicines). I refer to those people as “armchair experts.” It’s a lack of knowledge in a particular area (but a desire to have that knowledge) combined with ignorance, giving the person a false sense of power. There’s actually a name for this: The Dunning-Kruger Effect (1999). (You can look it up but I think it’s ironic that it took so long for two college kids to name a behavior that’s been around for as long as we humans have, probably.)
How Do Others See You?
My business coach routinely refers to me as an expert (in Chinese medicine) though I am hesitant to wear that moniker. A point in my favor is that I have climbed that mountain (five years of didactic and clinical training plus years of clinical work) to reach the top, to become the expert. Many folks dream about being at the top of the mountain without having to first climb, an obviously impossible feat (and looks spectacularly similar to that Dunning-Kruger Effect).
So now I’m thinking about posting an article from time to time that has more to do with nutrition therapy itself and/or the writing of a nonfiction book. Maybe I can write about the research process and how to put it together in a chapter or book. Brandon’s expert advice on blogging about my genre or niche opened my eyes.
Every now and then, everyone needs an expert to do just that.