Supporting Local Authors is Good for Business

A Reason to Go Local

I’m sure many of you watched the news about the devastating tornadoes, including the leveling of an Amazon warehouse in Illinois. Upon seeing the destroyed warehouse, one of my first thoughts, after concern for survivors, was “Oh man, lots of people will be angry about their Xmas packages not arriving on time.” Gifts and gotta-have-it-now items purchased online from other parts of the country, other parts of the world. It’s a “Xmas fever” that spreads around much of the world for a short season and repeats itself year to year.

Then it got me thinking…

For many years I’ve enjoyed shopping locally (I find more unique items this way) and these disastrous events have certainly emphasized my choice. I love supporting local businesses, especially those hit hard by the pandemic. You can go to a local bookstore or business and pick out the gifts yourself. I like the personal touch; I feel it gives the gift a greater meaning if I took the time to pick it out, take it home and wrap it.

Less Really Is More

Mass material consumerism has reached an all-time ‘low’, in my opinion. We have football stadium-sized warehouses where people toil under the digital gun (their movements are tracked and timed every minute of every day) to get your purchases to you ASAP. This harkens back to the factory laborers of the early twentieth century (with not much more labor protections, it seems). Complaints about late deliveries even though there’s a huge labor shortage (which some folks refuse to recognize), issues with availability of raw materials, etc., persist with no end in sight. Keeping your shopping local may decrease your purchase options but increases the opportunity to meet your neighbors and find unusual treasures.

Local Support Strengthens a Community

One way to resolve this global issue is to help our own community members thrive and supporting local authors is a good way to start.  Many towns and cities often have yearly events that introduce local authors to the community. I was one such fortunate author when I lived in New Mexico, where I published my first book (it even won an award!). What a wonderful way to meet readers and other writers and discover new stories.

While much of writers’ works have gone digital (eBooks, Audible, etc.), I feel it vital to support as many members of our local writing communities as possible. Small or local bookstores, libraries and cafes are often great places to meet local writers and authors via book readings or writing groups (professional, Meetup. etc.). Grab a cuppa and have a listen.

Show Your Local Library Some Love

Another wonderful way to support authors (both local and worldwide) is through your public library. I find them an amazing source of discovery and entertainment. This week I discovered a new Asian author, Gail Tsukiyama; I took home two of her books: The Language of Threads and The Street of a Thousand Blossoms. Libraries offer a wide variety of books from local authors to best-selling authors and everyone in between. And it’s a great place to review a book before going to the bookstore to make a purchase.

Post Script:

(Yes, large companies like Amazon provide jobs and help boost the U.S. economy (GDP); they may be, in some places, the only option for employment. That’s not the focus of this post and I continue to support buying locally so we can boost our local economies, which in turn will have a positive effect on the national GDP.)

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