It’s Memorial Weekend and am actually off today…so a bit of relaxing and writing is in order. I watched a movie while eating lunch, instead of sitting in my kitchen staring out the window. I watched the remake of “The Secret Life of Walter Mitty” with Ben Stiller. Cute movie. And a reminder of something I’ve written about before – a life on the road – or at least some adventures peppered with some bad decisions.
What caught my eye was at the end of the movie where Walter is re-writing his resume, since he’s lost his job at LIFE magazine. Instead of the usual humdrum skills checklist and god-awful BORING summary (Professional with a strong work ethic and multiple years of interaction with people in various work settings…yes, this is mine…), he listed his adventures (jet boarding down some road in Iceland, jumped from helicopter into the sea, etc.). It got me to thinking..if we are to get out of that conformist corporate box of a day-to-day J-O-B and move into our lives, how would a resume like that go over?
As a writer, I often dream (like Walter Mitty) of writing and traveling and earning enough to live on. Competition is stiff in most fields these days, so thinking out-of-the-box is essential to succeed, especially as a writer. I’ve got that looping tape in my head of my mother telling me to “just get a job.” It’s been there for over forty years and I’ve yet to figure out how to erase it. The movie reminded me that when we’re busy living our lives we don’t have time for daydreaming, because we’re actually living our dreams. So I’m going to re-think how I present myself to the world, because I have had some great adventures (including some based on bad decisions) and I need to give myself more credit for them.
As a writer, I know I’ll never be a New York Times bestselling novelist. I’m okay with knowing that I’m a mediocre writer – what’s so wrong with average anyway? I may have a smaller audience but they’re an audience nonetheless. The fact that there are folks (like you) out there, listening and hopefully gleaning something from my work, is what’s important to me now. I no longer strive to reach or grab the brass ring. I have dreamed for years of becoming a writer, only to finally admit that I AM a writer – with or without the audience or brass ring.
Lesson: Dream your dreams. Take a chance every now and then to live one out, just to see where it takes you. Then you can write all about it.
I didn’t make a notation at the bottom of this list, so I don’t remember where I got the information. Sorry. I’ve also added advice (Note) and links based on personal experience.
So you have written a book and had it published. Congratulations. Now you face the challenge of what to do next. Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. You might have a very long wait. The market for books is extremely crowded and most books do not sell well. However, there are a number of actions the author can take to move from writing to marketing:
Send review copies to all the journals and magazines that review books in your genre. This is something that most publishers do for you but if you’re self-published (like me), this is all on you. Don’t forget the many online sites that review books. (Note: might want to ask them first, see if they accept review copies, as there might be a fee involved or a very long wait list.)
Get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online book stores. Amazon is highly influential and the reviews matter, so encourage anyone who says they enjoyed your book to place a review.
Offer yourself for interviews on radio stations. Most radio stations/podcasts are looking for interesting interviews and the author of a newly published book has a good chance of getting on air. (Note: I’ve done some good interviews via Radio Guest List. They have a HUGE database of a variety of podcast shows – in other words, something for everyone, and are always looking for guests. The audience size varies, so check the websites of the podcasts where you want to be a guest for guest criteria.)
Create a web page for the book. Ideally you should have a separate website with an address that features the book title. Now you can exchange links and drive traffic to the site with comments, blogs, quotes and extracts. Be sure to show people how they can buy the book. Encourage user feedback, comments and reviews.
Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for free. Think of this as the equivalent of letting people browse through your book at a bookstore. (Note: With self-publishing sites like Lulu, this is offered with each published item.)
Use material from the book in your blog. Start a blog and quote from the book. Lift sections and acknowledge the book as the source. Build a community of interest around the topics in the book.
Review other books in this field. Become a reviewer on Amazon. Use your own name accompanied by ‘author of the book……’. Review other books and when people read your reviews some will click through to your book.
Start an email newsletter. Encourage people to subscribe on the website and then send out an occasional newsletter with interesting new material in this book’s field. But you cannot just plug your book – you have to add value with new information and comment.
Give away copies to the right people. Use the book as your calling card. Give copies to potential and existing clients. Encourage them to read it and pass it on.
Offer books as prizes. Local radio shows, magazines or societies will often be interested in running competitions and will give you valuable publicity if you give them a few books to give away as prizes. (Note: I did this on Goodreads – they offer the opportunity to do ‘giveaways’ and it’s good publicity.)
Some authors do book signings in local bookstores but unless you are well-known (or have a good relationship with the store owner), this activity is unlikely to produce worthwhile results. Finally, you could consider using the book as a platform for launching your speaking career. You will need a different set of skills to succeed here but the book can make an excellent starting point and every talk will help sell more books. (Note: I teach my nutrition book as a seminar/workshop in local community colleges and adult learning programs.)
This week’s blog was inspired by a t-shirt worn by a man who strolled by me the other day. It read: Bad Choices Make Good Stories. I laughed to myself as I fondly remembered some instances where that was most certainly true in my life. Like the time I “hijacked” a limo with a friend…that one always gets a good laugh and a “I can’t believe you weren’t arrested!” response. We were young (and very drunk) and, many of you would agree, almost obligated to make bad decisions at that age (the ripe ol’ age of 23). Or the time the police paddy wagon showed up at our overly-raucous beach house party, headlights beaming on the idiot standing in the driveway with a bottle of Stoli’s in her hand (yep, that was me; and no, I wasn’t arrested that time, either, cuz I ran like a jackrabbit).
Artists paint/draw from painful experiences, as do poets and writers in general. We draw upon those bad choices and negative experiences that life throws our way. In other words, as writers/artists, when we’re given lemons, we make lemonade. The badder the choice, it seems, the saucier the story (probably why I made so many; keeps the stories interesting). Those bad choices add color to our lives, not to mention bragging rights with the grandkids and anyone else who’ll listen.
My point is this: don’t be afraid to make bad choices. They make life more interesting, create the tall tales of adventure and hi-jinks, and carry us into old age with a certain wisdom and appreciation – which can only be gained by making those bad choices – preferably in our youth. (Although I admit I still like a little naughty in my life. At my age, it keeps the blood circulating!)