Here Are Some Easy, Not-So-Easy, Free, Low-Tech & Low-Budget Marketing Options for the Budget-Minded, Techie-Challenged, or Self-Publishing Newbies

MB window sign-new

Okay, it’s official; I’m now on Instagram (dthunderhawk325). Serendipity played a role in this decision, as I believe there are no accidents. Last week I was at my local Office Max getting some photos enlarged to sell in various home and personal forms (pillows, t-shirts, mugs, etc.) on Redbubble, when I learned of the positive effect Instagram can have on one’s business since it’s a visual-based app. A woman named Kat came to the Print/Copy center shortly after I did and I noticed what she was printing. The fonts on the cards were gorgeous; they referred to a healing crystals class she teaches. When I asked how she got started (after telling me she now did this full-time), she said she trained in architecture but due to some health issues she began using healing crystals, which lead her down this path.

Funny how that works, eh?

 She also does calligraphy, which explains the gorgeous script on the cards, all done by (her) hand, not computer fonts. She built this part-time hobby into a full-time business in less than a year, with her products (healing crystals kits and handmade calligraphy information cards) for sale online and in physical stores. Talk about the power of positive intent: Zulilly and a company called Fare contacted her directly; they buy wholesale from her and now she’s all over the place! She explained that she did a clearing with her crystals and set her intention and, lo and behold, it all fell into place.

So I got to thinking: Instagram is FREE and a great way to share your products with potential customers if you use it strictly for business (means: focus your business intent here). If you want to post to Instagram from your home computer, Bluestacks is a new app designed so you can upload photos to Instagram from your Mac or PC. Just download from their site, Bluestacks.com, for FREE and they instruct you on how to post from your computer. Nice if you’re home and want to spend some time away from your phone or if your work product is mainly on your computer (better security, I think).

Fivver is a decent (read: hit or miss) place to get some LOW-COST marketing: 1) pay five dollars for someone to tweet about your website, books, art work, etc. and you write the copy; 2) pay five dollars for someone to send a blurb (you write the copy) out to all their LinkedIn connections; I tried this avenue, with little success; probably has more to do with who their connections are and if any are within your target market; 3) pay a few dollars more for someone to create a mini-commercial that you can post on SM or your website. There are multiple options on Fivver and it won’t hurt to check out what might or might not work for you, since the initial investment can fit into a LOW-BUDGET (and tax deductible, by the way, so keep all receipts!). Also a good avenue for SELF-PUBLISHING NEWBIES to get their marketing feet wet.

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Handing out FREE bookmarks with your logo, website, etc. is a good LOW-TECH way to market yourself. I keep a supply in my purse and my wallet, just in case, and I hand them out everywhere – cafés, post office, local coffee shop – wherever I’m talking with people. They’re inexpensive to buy in bulk and easily fit into carry bags/purses. Vistaprint is one good source and they provide good quality products. I also designed a business card with the book cover of my nutrition book as the whole card; the colors are bright and eye-catching and always get a positive response when I hand it out. With a good promo, you can get 250-500 business cards for free or less than $20 on Vistaprint, a good option for LOW-BUDGETS and SELF-PUBLISHING NEWBIES.

MB nutrition book-cardCar signs (window) and magnets (door) are affordable LOW-TECH options, especially if you do a decent amount of driving around where you live (and a good motivator to go out for a drive so everyone can see your signs). It’s also a good way to get folks directly to your website instead of Amazon or Ingram (where they can often buy it cheaper, which means less commission for you); they can then see what else you may have to offer. Plus: If you have to park on the street as I do, everyone who walks by or drives by sees your car signs. Win-win!

If you have more than one business or money-earning hobby, building a landing page (GoDaddy and Wix have nice options) lets you keep all of your work in one location, giving potential customers more options to shop with you. However, no matter how much they advertise easy it’s to build one of their sites in “less than an hour,” it can take more than the hour they claim if you’re TECH-CHALLENGED, also making this a NOT-SO-EASY option for some folks.

Which easy, not-so-easy, free, low-tech or low-budget options have you tried? Were you successful? If not, why not? I’d love to hear what worked for you, what avenues you took to bring even the smallest success. Feel free to comment so we can all learn from your business acumen!

There’s an ancient Chinese proverb (I’m paraphrasing) that says a smart man learns from his own mistakes; a wise man learns from the mistakes of others.

Let’s learn from each other!

 

 

More of the Same

All I Hear Is Blah Blah Blah

Source: PhotoFunia

My literary Inbox today: “Same old, same old” advice on writing books, marketing books, building a fan base, following the blogs of award-winning authors, blah blah blah. Today is my Groundhog Day for unoriginal blog articles on writing, selling and marketing books. I’ve heard it all before. Where are the fresh ideas? How many times can they recycle the same **it over and over again? I get it; they’re the constant nudge, the ever-present voice in your head, urging you in that direction where you actually reach a publishing, marketing or sales goal, small or large. Maybe if we hear it enough, we’ll begin to believe it, like subliminal messages: You are a marketing guru; you will sell more books; more readers will follow your blog, listen to my voice…

What if writing is a hobby for you? What if you’re not earning anything close to a full-time paycheck with your book sales? Lots of expert advice available online about marketing, hiring people (virtual or in-person) or companies to do it. Do bloggers assume that many writers have the available cash to spend on these “necessary evils?” Book experts touting the latest, the greatest, the essentials for winning more fans, earning more, being more, doing more, in an ever-growing competitive field where it’s getting harder and harder to find your niche. It’s the never-ending game of “let’s see how many people will buy my advice on [some] new marketing avenue.” Talk about even more responsibility, more time spent trying to get your books into the hands of millions of readers. Okay, maybe not millions, unless you’re a bestselling author and your books are available in multiple languages.

When do you work your “real” job (if you have to have one, as many writers do)? When do you spend time with family and friends? When do you make time to write? Only so many hours in a day, a week, a month, this thing called time. Yes, it’s essential to prioritize, to make room for each aspect of the writing/marketing/selling process but have we sacrificed other areas of our lives (read: time) for this?

If I sound exasperated, it’s because I am but I continue to rebel, to question, to be the “devil’s advocate” in the room (and on the blog).

Caveat:

“Sometimes it’s the people no one imagines anything of who do the things no one can imagine.” From the movie The Imitation Game

Does Reading Need to Be Saved?

Fahrenheit 451 image

Source: lithub.com

In our local News & Review paper, I read an article titled, “The Man Who Saved Reading.” Honestly, I didn’t know we were in danger of losing it, like an endangered animal teetering on the edge of extinction. The Great American Read, sponsored by PBS, had Americans reading by the thousands, perhaps millions. Local libraries throughout the U.S. are also responsible for keeping the literati alive in us. Series books like Harry Potter and The Hunger Games have excited the masses, of all ages, just to name two. But the article focused on the National Endowment for the Arts (NEA) and all the political wrangling the director of the NEA had to deal with before leaving to return to his writing roots, and how he struggled against Republicans (who consider the NEA “purveyors of smut”, if you can believe it) determined to cut their budget down to almost nothing. It seems to me that the one of the reasons for this is we value success more as a measure of financial and material wealth rather than as knowledge and wisdom gained through the enlightenment found in books.

The author of the article, Scott Thomas Anderson, wrote: “In 1953, Ray Bradbury’s Fahrenheit 451 described a future where novels are relics and human thought is enslaved by interactive screens.” Talk about foresight – and forewarned. The NEA directed the U.S. Census Bureau to conduct a large survey on the participation in the arts. This was the shocking result:

With the rise of digital media, less than half of U.S. adults were now reading literature.

Ouch. To top it off, the survey showed a ten-percentage point decline over the last twenty years, a loss of twenty million potential readers. Ouch again. This drop, according to the survey, spread across every age group, every ethnic group, both genders, and all income levels. The steepest decline was among persons aged 18 – 34 (the Digital Generation). Yikes.

Anderson also wrote: “Other studies by the NEA also showed that people who didn’t read books were less likely to vote in elections, volunteer for charities, and support cultural institutions [and, I believe, be less informed about life and different cultures in general].” If you don’t read and activate your imagination, get outside of yourself and escape into a good book, how can you vote (awareness of the issues), be more open-minded, and be willing to serve others?

The results make sense to me, especially the forewarning by author Ray Bradbury. You see it everywhere: people plugged in to their earbuds or headphones and tuned out. I can’t count how many times I’ve had to walk around young people so deep into their phones they didn’t even see me. We use computers (phone, laptop, etc.) to look up words and they finish the spelling for us. How can we learn/grow if machines do all the work? While technology certainly has improved some aspects of our lives, I also believe they’ve made us lazy because they can do so much more, much faster than humanly possible. (I still prefer to look up words in a dictionary, it keeps my spelling skills fresh.)

As writers, we can’t let good literature go extinct; we must rail against the onslaught of technology by producing worthy work. Are we, the authors, writing good stories to enthrall the masses, to keep good literature from disappearing? We MUST. It’s one of the reasons I no longer publish in eBook format. I prefer the feel of the book in my lap, the smell of the pages (especially the older classics, they just smell better), the look of some fonts, the touch of a good leather binding. It’s all a part of the reading experience and we, the writers, must do what we can to ensure that book reading does not go the way of the dodo bird. We must create good literature, evoke wild imaginations; we must inform, teach, and tell the good story worth reading.

Where’d My Mojo Go?

Where did my mojo go_typewriter

Source: PhotoFunia

I’m not sure when it happened, or why. After my trip to Italy, I figured I’d get to writing, pick up where I left off with several projects piled near my desk. Not so. When I sat down at my computer the other day, determined to work on something, I couldn’t do it. I opened up several files, perused them, and then closed them. No writing juice, no aspiration to finish any of my open projects. Where’d my mojo go? When I quit my job in October, I was convinced I’d finish at least one in-the-works project, what with so much free time on my hands. I even blogged about it, telling you exactly what I’d do. Only I haven’t. And I’m not sure why. It doesn’t feel like writer’s block; it doesn’t feel like anything, to be honest. What’s wrong with me? Have any of you experienced this? Do I ride out the avoidance storm, hoping it will pass? Is writing something you really need to do daily to stay fresh? Have I become stale? Do I have anything more to write, any more stories to tell? Today, I’m not sure.

Writing books and selling them is a long-term commitment, whether you write one book or several or a whole bunch. You kinda have to be committed to your digital legacy. As I write this, it occurs to me that perhaps I’ve become bored with writing. That’s typical; I easily bore with the same ol’, same ol’ whether it’s a job, or a hobby, or whatever. Time for something new, something I haven’t done, to hopefully reignite my passion for writing and storytelling. I’ve been thinking about painting again. I like to mix mediums and it’s a good way to get the creative juices flowing in a different direction. I’ve mentioned this before, but maybe I need to start a new writing project. Do you find this helps you get the juices flowing again?

Then there’s that nagging voice in my head that says maybe I’m not much of a writer after all. It usually shows up after reading a well-written book that mesmerizes me from the first page to the last. The book I refer to is Shadow of the Wind by Carlos Ruiz Zafón. It was, honestly, one of the best books I’ve ever read; captivating from beginning to end. He weaves a story with subplots that have subplots and you can’t put it down until you know how they’re all connected, and you can’t help but love every character, good or bad. I haven’t mesmerized anyone with my books and don’t think I ever will. Do you ever find yourself comparing your work/writing skills to someone like him? I have to dig deep within myself to find that speck of confidence about my writing to move forward. 

I’ve thought about trying my hand at short stories. They do seem harder to write, though. You have to introduce the characters, weave the story in with the characters, and finish the story in a much shorter time. It’s like moving from a normal-sized house to a tiny house; you have to decide what to keep and what to discard to make it complete. 

The moral of my blog? Write what you know, write what you live, write what you dream. But most of all, WRITE. Life is full of hills (highs) and valleys (lows); be gentle with yourself as you muddle your way through a valley (as I am now), because you can only go up from there.

=> => =>

Oh, and here’s a neat tip: have you heard of PhotoFunia? It’s an awesome FREE site where you can plug a picture or text into their existing pictures to create a whole new poster, card, graphic logo, etc. It’s free all the time and really neat to use. See the typewriter graphic up top? Did that on their site. So many options to choose from, check it out. As far as I understand, they’re copyright free, too.

 

A Bone to Pick

bad grammar3

Source: Pinterest

I can’t help it. I honestly can’t. No matter what I read, whether it’s a blog, an article in a magazine or newspaper, or a book, I can’t help but edit as I read. I instinctively pick out the grammatical errors, found online and in print all too frequently these days: run-on sentences; sentences ending with a proposition (which seems to be more acceptable but it still bugs me); incorrect words, mainly homonyms (for example: their, they’re, and there) and misused possessive pronouns (its versus it’s); not knowing when to use a (precedes a word beginning with a consonant) versus an (precedes a word beginning with a verb); and placement of commas or their overuse. They stick out like sore thumbs for me. I’m sure it harkens back to my private Catholic grammar school days (pun intended) where Catholic nuns with metal-sided rulers were quick to whip knuckles for the slightest error in English composition. Before the typewriter found its way into our home, I wrote and rewrote every paper I ever had to write, all the way up to and through eighth grade and my early high school years.

This morning was no different when I opened an email from a writer’s blog I follow. His specialty is advice on finding paid work as a freelance writer. Today’s blog was so full of blatant errors I couldn’t take his advice seriously. Immediately I thought does he write like this for clients? The article overflows with grammatical errors: excessive/incorrect word use (using most when best is appropriate, the overuse of very and just, and redundancy, to name a few); misuse of homonyms (verses instead of versus when talking about writing a comparison article); and past/present tenses and singular/plural nouns all in the same sentence. I gave up before I was halfway through the blog.

Back in June, I wrote a blog titled Graphic Un-Design, where I moaned about a new book cover that did not materialize as I’d hoped. What bothered me was the quality of the final product. I wrote “how devalued graphic design work has become with the advent of the Internet” and that so much of the work lacked “style and originality.” I believe this to also be true of English grammar and writing in general, what with the advent of the Internet and the plethora of “online experts.” Far too often, I read articles and blogs where people are writing as they talk instead of editing for flow and clarity (and, ugh, spelling). A lax attitude has superseded the ability to accurately convey information. Writing, a once proud field where it was as important to be grammatically correct as it was to inform and entertain, is now chock full of lazy copy, prose, and poorly presented information. This younger generation concerns themselves less with the details because they’re more focused on having their say, regardless of how they say it, and no matter how ambiguous the message.

We cannot give up the good fight to maintain our writing integrity if we want our work to be taken seriously. Take advice from people who write as well as they speak (and vice versa) because it raises the bar – and demands more of us and our work.

That is my bone to pick.

Graphic Un-Design

graphic design image

Memorial Weekend loomed and my anticipation escalated; I’d been looking forward to this for a long time. Over the past year or so, I have contemplated changing the eBook cover to my fiction novel, Rescue on White Thunder. I knew the basic, cheesy cover was not really helping sell my book and I obsessed over making a change. I also discovered a few writing errors I missed with my hundreds of previous edits, so I set about making those changes to the manuscript but delayed a new book cover due to budget constraints. With all the options out there on the World Wide Web, surely there was someone I could afford to have design a new cover for my eBook. Or so I thought.

Alas, it was not to be. I stupidly went to Fiverr to get an affordable book cover since I’d had good luck with my nutrition book there (well, sort of…long story that ended in my favor). I located a young woman here in the U.S. (which is difficult, since many of the people on Fiverr are not). After reviewing her book cover portfolio a few times, I made the decision to purchase a book cover from her. Sadly, it did not go well. First, the order arrived later than promised. When I finally saw the email that my work was completed, I anxiously opened the message, anticipating a sparkling new cover that would now sell gazillions of copies of my book. The new cover looked NOTHING like the book summary I’d sent. Did she even read it? I asked myself. I sent the cover back with a revision request, my hopes dashed in an all too quick moment of ecstasy. I waited for a response. And waited. And waited. By now, Memorial Weekend was almost over and still no response. Perhaps she’s working on the revision, I tried to convince myself. It is a holiday weekend, maybe she’s out having fun, I excused. By the end of the fun-filled (for someone else, I’m sure) weekend, still no response. With great regret (and an imagined loss in gazillions of book sales dollars), I cancelled the order and requested a refund. Oddly, she responded to that request within twenty-four hours and agreed. Hmmmm…

It made me rethink the whole eBook thing. With scammers on the rise and sites offering free copies of eBooks illegally (I had this problem and it was a pain to clear up), I made the decision to take my book off Amazon/Kindle, at least for a short respite while I re-evaluate. Instead, I’m going to invest in a new book cover for a hard cover print book because I think that will serve it better than even a paperback style. Seems to me that print books still sell better, as people like to curl up with a good book and a hot cuppa. I know I do (just today finished a fabulous read titled Three Souls by Janie Chang – a must read). And I’ll have better control over scamming issues, since it’s harder with print books. I imagine I’ll still have to deal with the occasional idiot third-party seller on Amazon trying to sell my work for an ungodly amount.

Part of what bothers me is how devalued graphic design work has become with the advent of the Internet and the multitude of websites where we can find these so-called experts in graphic design. I’ve reviewed many portfolios and I see a pattern: each graphic designer has a singular style that they seem to use for all their projects, changing only color, font, and background as dictated by the genre. Even the young woman who created my nutrition book cover falls into this repetitive pattern as a blueprint for all her works (which I didn’t notice until after the fact). It’s bad enough we have additives in our foods to make them all look and taste the same in every bottle; now graphic design is following suit. Conformity, lack of style and originality; unless we can afford only the best of services, many writers are doomed to copycat book covers with little novelty. 

Caveat emptor, my fellow writers – Buyer Beware. And, lest you forget – you get what you pay for, so make it worthwhile.

Shakin’ It Up in the New Year

I was more than a bit disappointed with my last blog post. I asked for readers’ opinions on the title of my first novel because I’ve been thinking about changing it slightly to better catch people’s attention. I did not receive one single response to my survey. Disheartening, to say the least. Which made me ponder whether to keep this blog going since I can’t seem to engage folks out there. While I’m good at speaking in public (lectures/seminars) or talking to people in person, I don’t seem to be very engaging online. With that realization, I have decided that in the new year I will upgrade this WordPress blog to a full-blown site where I will have all my books available and the focus will be on drawing attention to the books, not my musings on writing and life. Sometimes a dose of reality stings, as in this case. But I look forward to the new challenge of putting more of my work out there for folks to enjoy. I’ve been editing and adding new chapters to my booklet on Pediatrics in Chinese medicine and it’s about 85% complete. Typical of my personality, I’ve written it with as much humor as is needed when dealing with kids and their maladies, especially growth spurts, which is the focus of the book. It teaches parents how to use herbal remedies and hand techniques to alleviate symptoms arising from growth spurts and other mild issues instead of drugging them. I feel if I complete some of my incomplete works, that alone will bring more attention to my site, as I’ll have more books available to a wider audience.

Thanks to those of you, though few and far between, who have read my blogs and occasionally “liked” them. I appreciate your support.

Let’s all endeavor in the new year to create something we have not yet created, to challenge ourselves in a way that forces us to move out of our comfort zones (which, it turns out, is not all that comfortable to begin with), and to finish what we start with the same zeal we had when the idea first formed in our minds.

Merry Xmas/Kwanza/Hanukkah and Happy New Year

mistletoe

Copyright Tidbits

I’m a bit surprised at the lack of likes on my most recent post (A Lesson in Futility). I guess not everyone gets my sense of humor (though most of you usually do). It was meant to be a humorous look at the writing process for writers who struggle with choosing the right words (I can’t be the only one). So back to the serious writing advice, this time on copyright issues. There are some great tips provided by Joel Friedlander on The Book Designer website. Initially, I included the article here but was immediately contacted by an administrator of the site, giving me the impression I shared the article without their permission (even though I properly credited Joel and his website, and included the link to the actual article). 

Mea culpa

I still have much to learn about copyright issues, whether intentional or not. Instead, I’ve updated this post to include only the link where you can find the complete article. It’s a good read and it never hurts to be reminded of these important points. The Digital Age has certainly made copyright issues a bit more of challenge, I think, and many of us (including me) will make unintentional mistakes from time to time when sharing good information.

My apologies to Joel Friedlander and his admin and thanks for pointing out my copyright snafu!

 

http://www.thebookdesigner.com/2010/01/6-copyright-page-disclaimers-and-giving-credit/

 

Talk to Text: A Writing Lesson

My mind whirls at a pace my fingers simply can’t keep up with, so getting my thoughts down on pen and paper or on the computer can be difficult at times. Then an idea came to me: what if I tried talk to text? Speaking is one of my better skills, so why not? Nowadays most computers and cell phones offer some version of this (Dragon, Voice Recorder apps, etc.), making it easier to get our thoughts, ideas, and writing topics more organized. Or so I believed.

As I recorded this thought string, I found myself at a loss for words, except for the ums and ahs, of course. (It doesn’t help that I was walking down a busy street, running an errand, while I did this. Not recommended.) Ironically, I don’t normally use ums, ahs, or other filler words during a recording or live radio broadcast because they’re annoying and make me sound less intelligent. I’m not at a loss for words – most of the time – but trying this talk to text, for some reason, has me stumbling and mumbling.

It’s also good practice for enunciation and how you come across in an interview, which can make or break book sales. (Note to self: do I really sound that nasal? Ugh.)

It’s a good experiment to record your book or article ideas; then you can go back and listen to the quality of your words and better understand your thought process. We speak and write differently and using the talk to text will help flush out the filler words as well as provide a template for the writing process that is unique to each of us. Even if you’re writing from a narrative point of view, it’s important to watch for and listen to word flow in the story.

Go ahead, give it a try. Hope you have better luck than I did!

 

 

Every Life Has a Story…

One of the ongoing contentious issues where I live is how to deal with the considerable number of homeless citizens. Our city has estimated that there are several thousand folks, at any given time, in this difficult and frightening situation. I frequently pass snacks from my car window to a homeless vet or other individual and have even purposely sought out hungry homeless (that’s redundant) people  in my area to pass along a leftover sandwich or drink. I often consider trying to talk to one of them, to find out what happened.

Police, politicians, and the community express a wide variety of opinions on how to handle this devastating situation (they’re not, actually, they just spend time arguing about resolutions that never materialize). The constant harassment by police, who then dispose of the camping equipment, blankets, and other personal items, is a sore spot for the community and especially the homeless. While many of these less fortunate people have addiction and/or mental health issues, it’s not the same story for each person. It was because of this controversy that this occurred to me: Every life has a story and every story has a life.

As writers, whether fiction or nonfiction, for journalism or some other purpose, it is our duty to share the stories that bind us together as a race (humanity), a community (your area), and as predecessors to a new generation of writers/storytellers. We are responsible for being honest in our characterizations,  even with the creation and convincing representation of fictitious characters.

Go forth and listen to what people have to say. Get their stories. Then tell those stories in a way that moves people (emotionally, to take action, etc.). Don’t be afraid to tell the tough stories about misunderstood people (real or imagined). Use these stories to color your fiction work, whether they be shades of gray or bright pastels,  and paint each life/story as important because it is.

A friend once told me each person that crosses your path knows something you don’t.

What have you learned today that can be a part of a story?

 

Walter Mitty and Me

It’s Memorial Weekend and am actually off today…so a bit of relaxing and writing is in order. I watched a movie while eating lunch, instead of sitting in my kitchen staring out the window. I watched the remake of “The Secret Life of Walter Mitty” with Ben Stiller. Cute movie. And a reminder of something I’ve written about before – a life on the road – or at least some adventures peppered with some bad decisions.

What caught my eye was at the end of the movie where Walter is re-writing his resume, since he’s lost his job at LIFE magazine. Instead of the usual humdrum skills checklist and god-awful BORING summary (Professional with a strong work ethic and multiple years of interaction with people in various work settings…yes, this is mine…), he listed his adventures (jet boarding down some road in Iceland, jumped from helicopter into the sea, etc.). It got me to thinking..if we are to get out of that conformist corporate box of a day-to-day J-O-B and move into our lives, how would a resume like that go over? 

As a writer, I often dream (like Walter Mitty) of writing and traveling and earning enough to live on. Competition is stiff in most fields these days, so thinking out-of-the-box is essential to succeed, especially as a writer. I’ve got that looping tape in my head of my mother telling me to “just get a job.” It’s been there for over forty years and I’ve yet to figure out how to erase it. The movie reminded me that when we’re busy living our lives we don’t have time for daydreaming, because we’re actually living our dreams. So I’m going to re-think how I present myself to the world, because I have had some great adventures (including some based on bad decisions) and I need to give myself more credit for them.

As a writer, I know I’ll never be a New York Times bestselling novelist. I’m okay with knowing that I’m a mediocre writer – what’s so wrong with average anyway? I may have a smaller audience but they’re an audience nonetheless. The fact that there are folks (like you) out there, listening and hopefully gleaning something from my work, is what’s important to me now. I no longer strive to reach or grab the brass ring. I have dreamed for years of becoming a writer, only to finally admit that I AM a writer – with or without the audience or brass ring.

Lesson: Dream your dreams. Take a chance every now and then to live one out, just to see where it takes you. Then you can write all about it.

Book Promotion Tips

 

I didn’t make a notation at the bottom of this list, so I don’t remember where I got the information. Sorry. I’ve also added advice (Note) and links based on personal experience.

So you have written a book and had it published. Congratulations. Now you face the challenge of what to do next. Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. You might have a very long wait. The market for books is extremely crowded and most books do not sell well. However, there are a number of actions the author can take to move from writing to marketing:

  1. Send review copies to all the journals and magazines that review books in your genre. This is something that most publishers do for you but if you’re self-published (like me), this is all on you. Don’t forget the many online sites that review books. (Note: might want to ask them first, see if they accept review copies, as there might be a fee involved or a very long wait list.)
  2. Get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online book stores. Amazon is highly influential and the reviews matter, so encourage anyone who says they enjoyed your book to place a review. 
  3. Offer yourself for interviews on radio stations. Most radio stations/podcasts are looking for interesting interviews and the author of a newly published book has a good chance of getting on air. (Note: I’ve done some good interviews via Radio Guest List. They have a HUGE database of  a variety  of podcast shows – in other words, something for everyone, and are always looking for guests. The audience size varies, so check the websites of the podcasts where you want to be a guest for guest criteria.)
  4. Create a web page for the book. Ideally you should have a separate website with an address that features the book title. Now you can exchange links and drive traffic to the site with comments, blogs, quotes and extracts. Be sure to show people how they can buy the book. Encourage user feedback, comments and reviews.
  5. Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for free. Think of this as the equivalent of letting people browse through your book at a bookstore. (Note: With self-publishing sites like Lulu, this is offered with each published item.)
  6. Use material from the book in your blog. Start a blog and quote from the book. Lift sections and acknowledge the book as the source. Build a community of interest around the topics in the book.
  7. Review other books in this field. Become a reviewer on Amazon. Use your own name accompanied by ‘author of the book……’. Review other books and when people read your reviews some will click through to your book. 
  8. Start an email newsletter. Encourage people to subscribe on the website and then send out an occasional newsletter with interesting new material in this book’s field. But you cannot just plug your book – you have to add value with new information and comment.
  9. Give away copies to the right people. Use the book as your calling card. Give copies to potential and existing clients. Encourage them to read it and pass it on. 
  10. Offer books as prizes. Local radio shows, magazines or societies will often be interested in running competitions and will give you valuable publicity if you give them a few books to give away as prizes. (Note: I did this on Goodreads – they offer the opportunity to do ‘giveaways’ and it’s good publicity.)

Some authors do book signings in local bookstores but unless you are well-known (or have a good relationship with the store owner), this activity is unlikely to produce worthwhile results. Finally, you could consider using the book as a platform for launching your speaking career. You will need a different set of skills to succeed here but the book can make an excellent starting point and every talk will help sell more books. (Note: I teach my nutrition book as a seminar/workshop in local community colleges and adult learning programs.)

 

Learn From Your Book Reviews

Hi all, I’ve been out of touch the past couple weeks – no excuse, really, just no desire to sit and write another blog on writing. I mean, how many topics can there actually be? Yet here I am, with another blog…

So I’m going to cheat a little and let Sandra Beckwith, owner of Build Book Buzz, share some neat tidbits on how we can all learn from negative or not-all-that-nice reviews of our work. I’ve been lucky so far; all my reviews are 5-star – then again, I only have THREE of them for my fiction novel. I’ve asked people to say something nice when they finish reading the book, but they do seem to forget or get distracted elsewhere. 

I’ve never written a negative review; if I can’t say something constructive, why bother? Then again, perhaps some positive critiquing is necessary from time to time, as we often can’t see the weak spots in our work as easily as the reader. So don’t take it personally. Use it to your advantage, as an opportunity learn where you may have missed something – with characters, dialog, or scenes/chapters – and go back to the original work with fresh eyes.

Why Authors Shouldn’t Obsess Over One-Star Reviews

Authors, prepare yourself for the inevitable one-star review. In the publishing industry, one-star reviews are practically a rite of passage.

And no one is immune. Whether you’ve got 10 best-sellers to your credit or it’s your first book, you can expect at least a single one-star review.

There are the one-star Amazon reviews that make you roll your eyes.

“If possible, I’d give this pile of garbage zero stars.”

“Not really of much use for me. Seems like just a lot of useless information to fill up a book.”

“The best part of this book is the cover photo.”

https://buildbookbuzz.com/one-star-reviews/

Grammar, It Ain’t That Hard, Right?

Is grammar dead? Read any number of internet articles, including those written by journalists and professional writers, and you just might think so. In a previous article, I criticized the overuse of the word thing. It is supplemented far too often as a noun where a more respectable and appropriate noun would do. Grammar clarifies both our writing and our thinking. They are forever joined together; the more clear and precise our thinking, the more clear and precise our writing. Hence, a better story or article is the result of that positive relationship. The lazier our thinking is, logic dictates, then the more muddled our writing is. As writers, we want to inform and/or entertain our readers, so doesn’t it make sense to keep our words as precise and concise as possible?

I was (un)fortunate enough to have been sent to a private Catholic grammar school for eight (long) years. I have vivid memories of nuns with their rulers and clackers, kept at the ready for any expression of unacceptable behavior, including mistakes in grammar when called upon to read (yes, out loud) or conjugate (yes, out loud). The following is an excerpt from a funny and informative grammar book, Who’s (…Oops!) Whose Grammar Book Is This Anyway? by C. Edward Good. The scene is eerily familiar to me (my comments are in parentheses):

“Up front, under the watchful eye of Miss Hamrick – our no-nonsense English teacher – Billy Wombie tries to diagram a sentence on the chalkboard. Momentarily uncertain where to put the prepositional phrase, he regains his composure and finishes with a flourish, smirking at Damron, the troublemaker in back taking aim with spit was in cafeteria straw.

Miss Hamrick spots him. “Up front with you, Damron. On your feet. In front of the class.” (I have similar embarrassing memories.)

“All right, Damron. Now perhaps you can help the class with verb conjugation.”

“Yes, ma’am,” Damron dutifully responds.

“Good. Now conjugate the verb to ride in the third person.” (How many of you have done this or can do this now?)

Third person?” Damron groans. He knows what will come. (I’m groaning, too, I’ve been here.)

“Third person. That’s right, Damron. No go ahead.”

“He rides, he rode, he will ride…”

“Damron, be fair. Include all third persons.” (Still following?)

“He/she rides…”

“No, Damron. Don’t forget to include it.” (Sheesh. You getting this?)

Beads of sweat forming on his troubled brow, Damron begins, “He/she/it rides, he/she/it rode….”

The class erupts, delighting in Damron’s pronunciational discomfort.

“He/she/it rides, he/she/it rode, he/she/it will ride, he/she/it has ridden, he/she/it had ridden, he/she/it will have ridden.” (I still don’t know how to use all but the first three; better read more of the book.)

“Very good, Damron. Now the progressive tenses.” (Huh? Don’t remember those…)

“He/she/it is riding, he/she/it was riding, he/she/it will be riding, he/she/it has been riding, he/she/it had been riding, he/she/it will have been riding.” (I give up.)

Grammar, a forgotten relic of the past? Nowadays, schools aren’t offering it in their English classes. Why not? As you can see above, it’s vital to understand the tenses and which one to use. I, for one, will be reading more of this delightful book so I can be more like Miss Hamrick. Sheesh.

 

good grammar

 

 

Walking & Writing Down Memory Lane

As I continue to unpack my life in my new home (hey, the older we get, the longer the process takes, wink wink), I discovered some long-forgotten gems I’d packed away. A friend is bringing by a TV with stand later today, so I had to make room. There were still two containers, one packed with Christmas decorations and the other marked “Memorabilia” that I needed to either put away or go through and discard unwanted items. I stored the Christmas box in the storage closet then set about rifling through the box packed with memories of my past. 

That container walked me through parts of my life I’d long forgotten, including many of the papers I’d written while earning my Psych degree back in the late 90s. I chuckled and snorted my way through the papers – Philosophy (the life of Socrates), English 202, and several of my clinical psych papers on serial killers (yep, that was my specialty – their psychopathology and crime scenes). At the bottom, tucked in an old scrapbook, I discovered some poems and short stories I’d written as a teenager. Seems I’ve been writing for longer than I remember. I stacked those papers in a neat pile to scan into my computer at some point. I enjoyed reading them again, to see how much I have (and have not, in some ways) changed over the decades.

Strong memories flooded my mind; in particular, of my favorite professor, the late Dr. Eugene Policelli. This man was not only a brilliant professor and writer; I clearly remember he was also fluent in Italian and, of all languages, Latin. We’re talking old school here. But his exuberance, kindness, generosity, and gentle guidance were what I remember most of him and his writing assignments. Because of him, I wrote some damned good stories. One of which he liked so much that he told me to “tighten it up” (I wasn’t sure what he meant by that at the time) so he could have it printed in our local paper (he had a friend who worked as an editor or something there). I remember it was a Christmas story of my family. Then I came across handouts he’d given us on the writing process and I share one with you here. Take notes.

the-writing-process

 

I also discovered a booklet printed upon my graduation from high school and, there among the poets, was one of my very own poems. I’d completely forgotten about that booklet, and even about writing the poem. I realized some of my emotions and perceptions have remain unchanged by time.

We take many turns along the road of life but in looking back we can see patterns emerge that shape who we are or will be at any moment in time. I realized this morning that I have been a writer for most of my life and the need to express myself is part of who I am, memories and all.

 

memory-lane-quote