My literary Inbox today: “Same old, same old” advice on writing books, marketing books, building a fan base, following the blogs of award-winning authors, blah blah blah. Today is my Groundhog Day for unoriginal blog articles on writing, selling and marketing books. I’ve heard it all before. Where are the fresh ideas? How many times can they recycle the same **it over and over again? I get it; they’re the constant nudge, the ever-present voice in your head, urging you in that direction where you actually reach a publishing, marketing or sales goal, small or large. Maybe if we hear it enough, we’ll begin to believe it, like subliminal messages: You are a marketing guru; you will sell more books; more readers will follow your blog, listen to my voice…
What if writing is a hobby for you? What if you’re not earning anything close to a full-time paycheck with your book sales? Lots of expert advice available online about marketing, hiring people (virtual or in-person) or companies to do it. Do bloggers assume that many writers have the available cash to spend on these “necessary evils?” Book experts touting the latest, the greatest, the essentials for winning more fans, earning more, being more, doing more, in an ever-growing competitive field where it’s getting harder and harder to find your niche. It’s the never-ending game of “let’s see how many people will buy my advice on [some] new marketing avenue.” Talk about even more responsibility, more time spent trying to get your books into the hands of millions of readers. Okay, maybe not millions, unless you’re a bestselling author and your books are available in multiple languages.
When do you work your “real” job (if you have to have one, as many writers do)? When do you spend time with family and friends? When do you make time to write? Only so many hours in a day, a week, a month, this thing called time. Yes, it’s essential to prioritize, to make room for each aspect of the writing/marketing/selling process but have we sacrificed other areas of our lives (read: time) for this?
If I sound exasperated, it’s because I am but I continue to rebel, to question, to be the “devil’s advocate” in the room (and on the blog).
“Sometimes it’s the people no one imagines anything of who do the things no one can imagine.” From the movie The Imitation Game