From Blog to Book: Turn Your Knowledge into Profit

I recently unsubscribed from a book publisher’s blog because I wasn’t getting much from it. So I took a chance and subscribed to Joel Friedlander’s blog, The Book Designer, and haven’t regretted it. Joel is an experienced book designer, writer, and publisher, and I highly recommend you check out his blog.

In his most recent blog, Joel offers his new book, Book Construction Blueprint, for FREE. That’s right – all 225 pages – for FREE. But that’s not the point I want to make. Something in his blog got me thinking about all the writing I’ve done over the years: alt med newsletters, articles, and a nutrition book, plus two other non-fictions sitting in my computer at the moment. He wrote that his latest book is really of compilation of all the free blogs he’s written for so many years. He wrote that this is actually his second book based on his blogging that he calls ‘booking my blog’ (I like this phrase). Joel writes on his recent blog:

This is a good example of “repurposing” material that was originally free when it appeared on the blog into a financial asset that will produce income for years to come.

If you’re a blogger with specialized knowledge, and you write in logical categories, you should be able to do the same.

It got me thinking: what if I took all that information I’ve shared over the last twenty years and put it all into a book? It could be a collection of some of my best work; most of the information has remained the same, albeit a few updates. I have to spend more time working out the details but I feel renewed from this recent post.

If you have specialized knowledge, why are you not doing this? I have a friend (come to think of it, I will send him this blog immediately) who writes weekly blog articles with intelligence and a wry humor. This would be perfect for him, since he once tried to recruit me to put together a book of his blogs (it didn’t pan out at the time).  Why aren’t more people doing this? Sharing the wealth of their accumulated knowledge and specialty training? Get started now by going through your blog posts to see which ones would make it into your book. Start an outline, see where it takes you.

Copyright Tidbits

I’m a bit surprised at the lack of likes on my most recent post (A Lesson in Futility). I guess not everyone gets my sense of humor (though most of you usually do). It was meant to be a humorous look at the writing process for writers who struggle with choosing the right words (I can’t be the only one). So back to the serious writing advice, this time on copyright issues. There are some great tips provided by Joel Friedlander on The Book Designer website. Initially, I included the article here but was immediately contacted by an administrator of the site, giving me the impression I shared the article without their permission (even though I properly credited Joel and his website, and included the link to the actual article). 

Mea culpa

I still have much to learn about copyright issues, whether intentional or not. Instead, I’ve updated this post to include only the link where you can find the complete article. It’s a good read and it never hurts to be reminded of these important points. The Digital Age has certainly made copyright issues a bit more of challenge, I think, and many of us (including me) will make unintentional mistakes from time to time when sharing good information.

My apologies to Joel Friedlander and his admin and thanks for pointing out my copyright snafu!

 

http://www.thebookdesigner.com/2010/01/6-copyright-page-disclaimers-and-giving-credit/

 

Armchair Experts and Me

More thoughts on conscious writing:

What can I say, I’m on a roll….

I’m on LinkedIn and so are a lot of other people. A LOT. Probably explains why the few groups I joined  seem to be brimming with what I call “armchair experts” (any more than that seems a waste of time and TMI for me). Don’t misunderstand, some (perhaps many, I haven’t taken a poll) are successful with their work. But many (or perhaps some, I still haven’t taken a poll) are not – but think they should be, based on their expertise. (And why haven’t I heard of these experts?)

One of the groups  – Book Marketing – sends me a weekly digest of (too many) topics being discussed. I’m amazed (and often overwhelmed) by the varying opinions (remember, we’re all experts on our opinions) on how to market one’s work, publish to the masses, find that secret to getting the world to recognize our work, etc. Sometimes the advice seems ridiculous, sometimes it helps. Mostly you have to “read and weed” through the junk to find the proverbial needle in the haystack that will help advance your writing/work. 

One of my top pet peeves is (and has always been) people who talk like they know when they don’t. I refer to them as “armchair experts (AE).” Here in the U.S., the number of AEs appears to have grown exponentially with the advent of social media sites. Or is it my overactive imagination, mixed with a pinch of cynicism and a dash of arrogance? With so many of these AEs online, it seems they have solutions to my problems – both personal and professional. In my (expert) opinion, there is a lot of preaching about what one “should do” but how many are asking “Do you want my advice?” in the first place?  I’m reminded of a poem of sorts I have stashed away somewhere in storage, on the definition of a friend, and this is one piece from it: a true friend is someone who does not give advice without your request.

That’s called preaching.

One definition of preaching (as a verb and in secular text) is “to do this in an obtrusive or tedious way.” So i looked up obtrusive (an adjective, for context): “having or showing a disposition to obtrude, as by imposing oneself or one’s opinions on others.” (I added all the italics.) How many people start their sentences (verbal or written) with some form of “you should…”? The moment I hear that sentence, the tone in the voice, and watch the body language, I think – uh, oh, here it comes. The preach. The “I-know-just-what-you-need-though-you-didn’t-ask-me” monologue. No faster way to get me to leave the table, the room, or the website/blog. If you haven’t taken the time to ask (then truly listen), then you don’t know what I need (or want). You can’t assume I want to hear what you have to say, no matter how wise or beneficial your words may be. Let me first ask.

It’s rather like a famous diet (yes, more conscious eating metaphors) – The Paleo Diet, The Virgin Diet, The South Beach Diet, and on, and on… As with these famous “diets,” some of us will succeed in following the diet, others will not. And some will find the courage to take our own roads with our writing and learn the accompanying lessons, since it’s about the journey, not the destination, after all.

Any thoughts? (Yes, I’m asking…hee hee)