From Blog to Book: Turn Your Knowledge into Profit

I recently unsubscribed from a book publisher’s blog because I wasn’t getting much from it. So I took a chance and subscribed to Joel Friedlander’s blog, The Book Designer, and haven’t regretted it. Joel is an experienced book designer, writer, and publisher, and I highly recommend you check out his blog.

In his most recent blog, Joel offers his new book, Book Construction Blueprint, for FREE. That’s right – all 225 pages – for FREE. But that’s not the point I want to make. Something in his blog got me thinking about all the writing I’ve done over the years: alt med newsletters, articles, and a nutrition book, plus two other non-fictions sitting in my computer at the moment. He wrote that his latest book is really of compilation of all the free blogs he’s written for so many years. He wrote that this is actually his second book based on his blogging that he calls ‘booking my blog’ (I like this phrase). Joel writes on his recent blog:

This is a good example of “repurposing” material that was originally free when it appeared on the blog into a financial asset that will produce income for years to come.

If you’re a blogger with specialized knowledge, and you write in logical categories, you should be able to do the same.

It got me thinking: what if I took all that information I’ve shared over the last twenty years and put it all into a book? It could be a collection of some of my best work; most of the information has remained the same, albeit a few updates. I have to spend more time working out the details but I feel renewed from this recent post.

If you have specialized knowledge, why are you not doing this? I have a friend (come to think of it, I will send him this blog immediately) who writes weekly blog articles with intelligence and a wry humor. This would be perfect for him, since he once tried to recruit me to put together a book of his blogs (it didn’t pan out at the time).  Why aren’t more people doing this? Sharing the wealth of their accumulated knowledge and specialty training? Get started now by going through your blog posts to see which ones would make it into your book. Start an outline, see where it takes you.

Book Sales Fraud or Smart Marketing?

Today is a day off for me so I decided to catch up on some online work and update my books’ Facebook, Lulu, and Amazon pages. I came across something on Amazon that I have encountered there before; I wasn’t happy about it then and I’m not happy about it now. Have you (authors) found someone, a third party seller, trying to sell your work for an unreasonable (and I mean ungodly) price? I published my first book, a creative nonfiction, back around 2007. A few years later, I retired the book (it was a personal memoir and I’d moved on by then) but Amazon never completely removes the page (their policy). There are probably two dozen or so copies of the book (yeah, I was a monster publisher back then, ha ha) in circulation, most of them signed by me at a book award ceremony back in 2006 (yes, I actually won an award for that little book). Not that my “autograph” begs that kind of money, mind you, but I do have to question the veracity of the seller when my simple paperback is available for ONLY $629.81!!!!!!

Red Rhino Fraud Book Price 09.11.17

Unbelievable.

When I encountered this issue with my nutrition book (a third party seller was offering it for a huge, unrealistic amount, again on Amazon), I contacted a publicist and book marketing expert I’ve been following for some time now. She was nonplussed about the situation and told me I already got my money so don’t worry about it. Am I worrying too much about this? Or is this fraudulent activity? At the very least, it’s misleading since the seller lists the book as ‘new’ and there are no new copies available. What would motivate someone to price a book at that level? Have any of you experienced this? What did you do? Were you successful or not? I’d love some advice here…maybe it’s just me but I’m perturbed about some greedy idiot trying to overcharge for one of my works…and offering it as ‘new’ when it’s not. Not that anyone’s buying it at that price, I’m sure…but I did contact the seller via Amazon so we’ll see what happens.

In the meantime, it’d be nice to hear from some of you about your experiences and how you handled them. In this Digital Age, I think, some illegal activities will be beyond our control…including when it affects one of us personally. Like I don’t have enough stress in my life…

Sheesh.

Update 09.18.17: the fraudulent offer has been removed! It’s sad to have to monitor our work so closely in this Digital Age; lots of scammers out there and people who ruthlessly take advantage of hard working writers. A flick on the forehead to them.