The Bloom Is Off The Rose

withered rose

Source: Pixabay

That’s it, I’m done. This morning I read an interesting post by a writer I follow who took a 6-week break from SM (which explains why I didn’t get any new posts from her in my inbox). Many of the comments I read for that post agreed and offered some useful words on how to handle SM if you choose to stay in the game. I’ve posted before on the pros and cons of SM and how much we actually ‘need’ to be on it. I was inspired by her desire to cut the proverbial ties that bound her to her followers and the global writing community, the ties that took her away from her writing time. I constantly struggle with a similar issue. But her honesty encouraged me to take a small step today and I deleted my Goodreads account (for the second, and hopefully, last time) while reorganizing and thinning out my online bookmark manager.

Honestly, why should I give a damn which books complete strangers are reading? And why would they give a damn what I’m reading or have read? FYI – just finished Saving Fish From Drowning by Amy Tan; I hope knowing this changes your life in some way. 🙂

I’ve also wrestled (many times, actually) with closing my Mestengo Books FB page; it contains the same information as my website and I’d rather you visited that over a lackluster FB page. All my FB followers (a whopping 35 people) can visit my website, if so inclined. Well, that’s gone now, too. Whew. A moment of trepidation but I quickly recovered. (And I have fourteen days to make it live again, in case I change my mind and realize I simply can’t live without an ineffective FB page.)

I’ll keep the FB page for my nutrition book; eventually, I’m fairly sure, I’ll tire of that one as well. I’m trying out Instagtram and Twitter for a few months; I don’t spend more than about thirty minutes a day on each (first thing in the morning is best for me) so I don’t yet feel they’re sucking the soul out of me. Give ‘em time.

Does this mean I’m focusing more on productive writing? Not necessarily. I am currently in a predicament that is engulfing almost every moment of almost every day and invading my thoughts almost round the clock . Exhausting. But that’s life: the ups and downs, hills and valleys, ebbs and flows. Due to unforeseen circumstances, my life is currently in that ebb/down/valley so I’m not focused on writing other than this post. Maybe I should be, it would bring a welcome relief from the stress and insomnia.

As I’ve posted before: all we can do, in my opinion, is what’s best for each of us, no matter what the ‘experts’ tout. If you like SM, are good at it, and are finding success with it, then stay the course. Too many people are in burnout mode from the addictive lure of instant success, instant money, instant something. As always with a fad that rapidly becomes popular, (almost) everyone  wants on board, wants their ‘piece of the pie.’ What was once shiny and new quickly fades into oblivion, replaced more quickly by the newest, baddest, greatest, freshest, cheapest, etc. And many of us (writers) are exhausted from trying to keep up. In that realization, a host of writers are backing off, reverting back to doing things ‘the old-fashioned way.’ They’re taking a step back to view the bigger picture. Exhaustion is then replaced with serenity, clarity, and wisdom gained only by the experience.

I will continue to post to my blog because I need it, even if you don’t. And I will make a concerted effort to keep only a small space in my life for SM. The bloom is definitely off that rose for me.

 

What has been your experience with SM? Positive or negative? Care to share? What are some good arguments for keeping up with it? What are some good arguments for letting it go?

 

 

 

I Repeat, It’s Redundant

social-media-cube

Do We Need All This SM?

I’ve blogged about how I feel overwhelmed at times with Social Media (SM). I’ve also been thinking about how much of it is actually redundant. We build a nice website, maybe with an RSS feed or comment section on our blog page, and we add to that mix more SM than we have time for in our daily lives because we want everyone (or anyone) reading our books. If you can visit an author’s FB page and like it, do you also need to visit the website, or vice versa? Or the Instagram, Snapchat, YouTube, or Twitter accounts? What’s different? What’s not?

I question the necessity of having more than a few good SM accounts. I understand we’re not all on the same SM so picking those that do the most good for you and your business (because writing is a business, if you’re selling your work) is smart. Which SM do you really need? Do you need to be on ALL of them? Only you can know the answer, after researching how you want to market yourself and your work. Factors in that decision might be age, gender, or cultural, for example; these are your target demographics and you need to know whom they are and where to find them on SM. Do you believe that all your fans (readers) are on the same SM as you?

How much of your SM is redundant and taking away from the quality of your life? Or more importantly, your writing time? (Really, how many pictures or videos of cute puppies or kitties can you get excited about?)

Marketing, Branding, Promotion, and SM

Marketing our work and our selves is important and necessary as authors. A SM-savvy person can utilize SM to its fullest capacity, if you do the homework. The rest live with a basic marketing plan and will (eventually) work their way up to the one that provides the most benefits (more sales, increased exposure, better branding, etc.). It all depends on what you want to achieve (fame, fortune, notoriety, bestseller lists, be besties with your readers, etc.) and the steps you must take to achieve it.

In a recent blog by USA Today bestselling author Kristen Lamb wrote “ads without an established relationship (platform and brand) don’t work.” She’s right. And neither does spamming everyone on your LI list (or any SM list) with a link to your book (like I did years ago; lesson learned). You need to establish yourself (brand) before readers begin lining up to buy your books; you have to build the excitement. Be selective about which SM works best for you (read: what is my target audience and where are they), build your platform on those SM and work from there. Are you on YouTube or other video sites? Or do you prefer sites where you communicate only via texting/comments? You need to know what you’re comfortable with; you also need to understand that you can’t spread yourself so thin (be everywhere on all SM) and expect to build trust in your brand (you) and your product (books) if you don’t offer something unique on each one.

Promotion is nice but it’s a long way from establishing and maintaining that critical relationship with your readers/fans. If you can tie your name (brand) with your book (marketing) with an emotional experience, then according to Kristen Lamb, you’ve got a winning combination. (Think Harley-Davidson or Geico) What emotional experience will readers gain from reading your work?  

Mix Up Your SM Options

Let’s do some math:

Website/blog + POD publishing site (Lulu, Ingram, Book Baby, etc.) + Facebook + Twitter + Instagram + LinkedIn + Snapchat + YouTube + Social Media2 = Redundant; same information in too many places; reduce the load unless you can offer something unique on each of them

Here’s my math:

Website/blog + Facebook + Lulu Press + radio interviews + car signage (I often drive to areas far from home; great advertising on the highway) = global distribution (includes Amazon, B&N, Ingram, and many others) = minimalist approach but smart, affordable, and a good start (last year I began earning royalties every month so now I can up my game a bit)

Here’s another option:

Website/blog + Lulu Press + Facebook groups (literary) + Twitter + Goodreads + guest blogging + radio interviews = easy to maintain, affordable approach

And another:

Website/blog + Ingram (this gets your book into physical locations) + Twitter + YouTube + Goodreads + author podcast = easy to maintain, offers fans text, video, and recorded/live access to you

Consolidate Your SM

How many author pages do you need (Amazon, KDP, Smashwords, B&N, etc.)? Too many ‘author pages’ can become difficult to keep track of (again, lesson learned), especially when you need to update personal or book information. Keep it simple and manageable.

Ask yourself: What do I want from SM? More book sales, people reading my blogs, connecting more with my fans? Do you want/need to be rich and famous or are you happy with the fact that some, but not all, folks are reading your works? Do the math; see what works, what’s in your budget.

Avoid redundancy; stay original.

Then repeat (for your next masterpiece).

Losing Your Mind on Social Media?

This morning I came across an interesting article in one of my LinkedIn Groups, Book Marketing (amidst so many others that are not – at least to me). The author, Kirsten Oliphant, writes about the overwhelm many of us experience these days with Social Media (SM) and how to choose which ones will work best for each of us. As I read the article, knots formed in my stomach. I admit I’m not tech-savvy in the world of SM and just reading about it gives me the willies. She makes a good point, though, at the beginning, about struggling with mastering SM and balancing the marketing we do there with finding time to write.

She provides three options: 1) Hire out (don’t know about you but I certainly can’t afford this option), 2) gripe and procrastinate (welcome to my world), and 3) master and manage (oh, here come the willies again). While she makes valid arguments for all three, I’m focused on the third, master and manage. If only I could learn, understand, and utilize at least a couple of SM to my advantage as a writer.

Good news: Kirsten provides a free resource guide describing many platforms in detail, so that even I, the un-savvy, can understand and utilize SM. She also provides sensible advice: choose one or two platforms you’re comfortable with and start with those. And maybe use only those, as she does advocate not going hog crazy and trying to be everywhere and everything on SM. This makes sense to me, as it allows for time to write (and work a full-time job since writing has not yet completely replaced the J-O-B lifestyle).

Still, I’ve not heard of some of the SM sites she mentions and I’m likely to stay with what’s familiar (Facebook, etc.). I’m toying with opening a Twitter account; have any of you found it to be useful for your published works? I’m just not a big fan of being “followed” by anyone, and evidently I have to follow others first for that to happen. And by nature I tend not to follow others – rather, I prefer to take my own, less-traveled road, so I don’t know if Twitter is right for me. Which means I need to read her booklet in more detail, because who knows what I may discover. Perhaps I’ll find a SM site that doesn’t overwhelm or confuse me; perhaps I’ll discover an inroad to a new marketing adventure. Regardless, I know I’ll learn something that can help me to the next step in the process, all the while not losing my mind over the there-are-too-many-options-to-choose-from menu of Social Media.

You can check out the full article here.