With the explosion of freelancing sites like Fiverr, Freelancer, ODesk and too many others to name here, writing for other people has become prolific, a phenomenon even. I (and I’m sure you, too) struggle to stand out among the gazillion freelance writers now available at our fingertips. The quality of said writing, however, has reduced drastically in the rush for people around the globe to become qualified, paid writers with access to the world. You can check a multitude of websites and you will find more grammatical errors than you can shake a stick at, including articles on the venerated Associated Press site. Not to mention the poor English skills (reading, writing, and speaking), an issue not uncommon right here in the U.S.
My biggest pet peeve in this writing explosion is overuse of the word “thing.”In one AP article I read some years ago, I counted sixty-four uses of the word in ONE article. That’s discouraging, since AP is reputed to have excellent, intelligent journalists on staff. In a Constitutional Law class I took for my Criminal Justice program, our professor (then Democratic Speaker of the House or something like that) basically outlawed the use of this ubiquitous noun. He told us it represented an inability to properly express ourselves. Since then, I have made a conscious effort to use the word as little as possible. Instead, I opt to restructure my sentences with stronger noun-verb connections to better illuminate my messages.
So I ask again, how do I (you) make my (your) work stand out? For one, by sticking to my (your) principles. I refuse to dumb myself down to appease the masses. My fiction novel, Rescue on White Thunder, was once referred to as parochial (by a friend, if you can believe it). My immediate response to her was that since the literacy level in the U.S. is at the 6th grade level, my book had a wider target market. (snicker snicker)
I’m bombarded by LinkedIn discussions (via emails from my LinkedIn groups) by many so-called experts in book marketing/sales. Yet I’ve not heard of any of these people (not that I know many to begin with), and I certainly have not heard of any of their books. Everyone’s an expert these days (more like a marketing tool than an actual accomplishment, I believe). A professor in medical school (a different degree program) once jokingly told our class that he’s an expert – but only in his opinion. It was then I realized ALL experts are just that – someone who is accomplished in his/her field and publicly shares their interpretation of the information. That’s it. You can pick any field, anywhere on the planet, and you won’t find a hoard of experts who will all agree to the same information. It’s all in the interpretation of data. Which takes me back to my original issue of being recognized for my work. At this point, all I can do is continue to write and publish my books and stick to my principles. That gets my name out there in various circles, since each book (so far) has been in a different genre. That’s the “write stuff” for me.