I came across this NPR story some time ago on an IG post. What is Christmas without Rudolph the Red-Nosed Reindeer? How many of you know the real story of how he came about? Let me summarize…
The Real Story
It all began in 1939 (yes, that long ago and on the verge of WWII) when Montgomery Ward execs asked one of their ad men to come up with a story for MW’s children’s book, an annual holiday promotion. The ad man, Robert May, made a list of possible names before settling on Rudolph. So May, an aspiring novelist and known for his wit at parties, came up with a story of a reindeer underdog named Rudolph. His boss wasn’t very impressed but May, undaunted, went to a friend in MW’s art department to draw up some sketches to go with the story.
Then something awful happened. May’s wife died of cancer. He was devastated but forged ahead, telling his boss that he “needed Rudolph now more than ever” after his boss offered to give the project to someone else. Rudolph was a big hit and copies sold around the country. But by now May was in deep financial straits from his wife’s medical bills and was trying support himself and his child on a copywriter’s salary.
The Big Hit
For reasons that remain unclear, the CEO of Montgomery Ward gave May the rights to Rudolph after WWII. May’s brother-in-law was a songwriter, so May enlisted him to write a jingle about Rudolph. Miraculously, it was loved and picked up by none other than the famous singing cowboy Gene Autry. As a result, Rudolph The Red-Nosed Reindeer sold over 25 million copies and was later picked up by Rankin/Bass, who made the stop animation film we all adore (I watch it every year).
If you’re curious, you can follow this link to the whole story, including reading the original book/story that was changed oh-so-slightly for the Rankin/Bass film:
Merry Christmas, Happy Holidays, to one and all. Stay safe and healthy and prosperous wishes for the New Year.
#Christmas #Rudolphtherednosedreindeer #RankinBass #Christmastime #holidayseason #RobertLMay #holidayclassic #fictionwriters