A Good Trade-Off
I don’t know about you, but I’m overwhelmed by all the internet options for marketing books. Where to begin? Which to choose? How much to spend? On a weekly basis, I scour newly discovered sites hour after hour, page by page…then I’m back to feeling overwhelmed, because there are far too many options. I’m driving myself crazy with agida (see this post) while trying to keep track of all the marketing options and whether or not they’ll work for me.
Then a book blog I subscribe to sent an interesting post this week on marketing our work in, of all places, trade journals. What a great idea!
Why didn’t I think of that before? Oh, wait…I have…at least once…which is why my work (actually, an excerpt of my nutrition book) is currently published in Qi Journal magazine. Based on the blog’s suggestions, I opened my ‘ideas notebook’ titled “The best way to get something done is to begin” and started making a list of trade publications in my field. Why didn’t I think of this before?
All too often, I get caught up with and excited by the new opportunity and forget to continue down that same road to increase my chances of success. Do any of you experience this? You know, the can’t-see-the-forest-for-the-trees kind of thinking? Or maybe the internet is finally frying my gray cells to the point of no return from all the TMI (too much information)…
I’m Workin’ On It…
My trade journal list is a work in progress; I have to do a bit more research but am hopeful of the success I will have, based on my good luck with Qi Journal. When their Summer issue came out, a fellow acupuncturist contacted and informed me that she loved the article/excerpt and purchased a copy of my book. It was the validation (from a professional colleague) I sought for work well done. And it has provided the confidence to submit my work to other journals in my profession.
If you don’t have a ‘profession’ to speak of, don’t be afraid to send your work to trade publications that are related to your subject matter, whether it’s fiction or nonfiction. Take a chance on an area where your target market is already defined – and ripe for the picking.
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