Picture Perfect Opportunities

overcast sky3-hiveminerdotcom

Source: Google Images/hiveminer.com; photo from Norfolk County, MA

Autumn is finally upon us here in NorCal. The sweet smell of decaying leaves is everywhere, as are the crisper days and cooler nights. Only thing missing is the flat gray cloud cover back home that I aptly call a “November sky,” as it is a regular weather pattern seen in a mid-season New England autumn. I find myself pining for that back lit cloud cover; for any clouds at all. California has nice weather – perhaps too nice, as in too much sun and not enough clouds. Growing up in New England, I learned to appreciate the overcast autumn days as a signal to spend more time indoors with a cup of hot cider or chocolate, hard at work at whatever hobby/task needed attending. Like spending more time writing and editing. Sunshine beckons me outside, leaving my writing and other hobbies for the all-too-rare-in-NorCal cloudy days.

Speaking of Spending Time Inside…

It’s NaNoWriMo time! How many of you are partaking this year? It’s the perfect opportunity to “get your write on”. Sadly, I’m working a new gig that keeps me out late every evening so I’m not working on anything other than an occasional blog post… deep sigh… I think if that overcast sky would show up, I’d find a way to hunker down and write. Or edit. Or both… sigh…

Test yourself; see how much you can complete before Dec. 1 gets here. Maybe I’ll make a half-hearted attempt if some cloudy weather shows up!

A New Marketing Angle That May Be Picture-Perfect

I purposely don’t spend much time online. Life is short and I’d rather be experiencing something like nature instead of staring at a computer for hours on end. But this was an interesting article I came across from a book marketing site I used to follow.

There’s an online business called Cameo Marketplace – perhaps you’ve heard of it? I haven’t so I’m sharing it with you. Ever dream of some famous person talking up your book? Do you fantasize that you’ll sell a gazillion copies on the word of that famous person? Well, here’s your chance – kind of.

Cameo Marketplace (cameo.com) offers a personalized shout-out from your choice of their famous clientele in a ‘cameo’ video. Yep. For a fee, you can have, say, Charlize Theron plug your book. (I don’t know if she’s actually a client.) Or Tom Hanks. (Not sure if he is, either.) Point is, you can find a well-known (or quasi-famous) personality, one that fits your book’s style and image, to say something positive about it in a short video. The actor earns money and you get more sales, so you earn money. Sounds like a win-win situation, right?

Unless you pick someone who won’t exactly influence the right people – your target audience. You need to know who they are before choosing your celebrity. Prices range from $5 to about $150 for a personalized video and promotional videos cost more. Probably not a good idea to invest in the prettiest face. Make sure the actor you do choose can have a positive effect on your book marketing and sales; otherwise, it’s wasted money.

So there it is, my advice for the week. It’s not much but who knows, it may help you find the perfect face to sell your book.

 

Post Script: I only just realized that I didn’t title this post and put too much space above the pic… oops. And wouldn’t you know, that November sky I referenced is here today, on my day off! Yippee!