Picture Perfect Opportunities

overcast sky3-hiveminerdotcom

Source: Google Images/hiveminer.com; photo from Norfolk County, MA

Autumn is finally upon us here in NorCal. The sweet smell of decaying leaves is everywhere, as are the crisper days and cooler nights. Only thing missing is the flat gray cloud cover back home that I aptly call a “November sky,” as it is a regular weather pattern seen in a mid-season New England autumn. I find myself pining for that back lit cloud cover; for any clouds at all. California has nice weather – perhaps too nice, as in too much sun and not enough clouds. Growing up in New England, I learned to appreciate the overcast autumn days as a signal to spend more time indoors with a cup of hot cider or chocolate, hard at work at whatever hobby/task needed attending. Like spending more time writing and editing. Sunshine beckons me outside, leaving my writing and other hobbies for the all-too-rare-in-NorCal cloudy days.

Speaking of Spending Time Inside…

It’s NaNoWriMo time! How many of you are partaking this year? It’s the perfect opportunity to “get your write on”. Sadly, I’m working a new gig that keeps me out late every evening so I’m not working on anything other than an occasional blog post… deep sigh… I think if that overcast sky would show up, I’d find a way to hunker down and write. Or edit. Or both… sigh…

Test yourself; see how much you can complete before Dec. 1 gets here. Maybe I’ll make a half-hearted attempt if some cloudy weather shows up!

A New Marketing Angle That May Be Picture-Perfect

I purposely don’t spend much time online. Life is short and I’d rather be experiencing something like nature instead of staring at a computer for hours on end. But this was an interesting article I came across from a book marketing site I used to follow.

There’s an online business called Cameo Marketplace – perhaps you’ve heard of it? I haven’t so I’m sharing it with you. Ever dream of some famous person talking up your book? Do you fantasize that you’ll sell a gazillion copies on the word of that famous person? Well, here’s your chance – kind of.

Cameo Marketplace (cameo.com) offers a personalized shout-out from your choice of their famous clientele in a ‘cameo’ video. Yep. For a fee, you can have, say, Charlize Theron plug your book. (I don’t know if she’s actually a client.) Or Tom Hanks. (Not sure if he is, either.) Point is, you can find a well-known (or quasi-famous) personality, one that fits your book’s style and image, to say something positive about it in a short video. The actor earns money and you get more sales, so you earn money. Sounds like a win-win situation, right?

Unless you pick someone who won’t exactly influence the right people – your target audience. You need to know who they are before choosing your celebrity. Prices range from $5 to about $150 for a personalized video and promotional videos cost more. Probably not a good idea to invest in the prettiest face. Make sure the actor you do choose can have a positive effect on your book marketing and sales; otherwise, it’s wasted money.

So there it is, my advice for the week. It’s not much but who knows, it may help you find the perfect face to sell your book.

 

Post Script: I only just realized that I didn’t title this post and put too much space above the pic… oops. And wouldn’t you know, that November sky I referenced is here today, on my day off! Yippee!

 

Fall Into Your Writing

 

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Source: Google Images/ townandcountrymag.com

T’is the Season

Last week came the first tease, the first hint that autumn was on its way. I love the word autumn more than fall; to me, it connotes a subtle changing of the guards, so to speak; that those hot summer days are mostly behind us and crispy, breezy, sweet-smelling days lay ahead. We even had to wear jackets for a few days last week, with the morning and evening temps getting pretty low. Some leaves have already begun to change, thanks to those cooler-than-usual nights. I can’t yet smell autumn in the air as the warmer summer weather is upon us once again. Autumn officially arrived yesterday and I wait with baited breath for the scent of those brilliant autumn colors.

Days become shorter this time of year and an indoor activity like writing (plus the PR and marketing) is a great way to stay busy without burning up too much energy. I love to write later in the evening, from around 9pm to 1am, this time of year; it seems everyone gets home and settles in earlier than usual so my corner of the world goes a bit quieter. Does yours?

Ready for the Holidays?

This is also a good time of year to gear up your PR and marketing for the holidays. I’ve published a nutrition book, so it’s a good time of year to get on an anthology list for holiday purchases to help people eat better during and after the holiday binges.

Alli – Alliance of Indpendent Authors – has some great tips for DIY PR for us Indie authors in a post written by Helen Baggott. She posts some sensible advice on pre- and post-publication PR (even though she’s in Great Britain, I’m sure much of this applies here in the U.S. as well). Try contacting magazines related to your book’s topic (hers was genealogy and hand-written postcards); check out trade journals as well, as they are often a good source for some free (or affordable) advertising/PR.

If you utilize Ingram Spark, it’s a good time to check whether your book is getting into libraries (locally and nationwide).  She recommends contacting Resource Managers at the library’s headquarters (or main branch here in the states). Have a 60-second pitch ready in case they don’t yet have your book on their shelves. Another option (which is a bit more costly) is to donate some of your books to your local branches. I did that with my first book and it turned out to be pretty popular, especially with high school kids doing book reports.

Hemingway – A Funky New App

And if you haven’t tried it yet, check out the Hemingway app. Dr. Judith Briles, The Book Shephard, highly recommends it as a way to ferret out bad verbiage, grammar issues, etc. It’s free and easy to use and it provides you with a readability index, meaning at what grade level you’re writing. She suggests hovering around a sixth grade level; sadly, this is the average literacy level in the U.S.  There are color-coded phrases that pop up and suggest fixes.

When I popped in the first chapter of my in-the-works novel, it came up with good readability … but at a grade 3 level. Sigh. Evidently I used a few too many adverbs but only three of the sentences were judged as hard to read (by who, I wonder, if I’m writing at a 3rd grade level). I think I will spend some more time with this app to see where I can improve my writing and the story. I’d even like to get a little above grade 6, in the hopes that some readers are more literate than that.

As I said, now is the time to ‘fall’ into your writing. NaNoWriMo is just around the corner, so sharpen your editing pencils, your writing mindset and get your desk in order – it’s time to write!