The New Normal
Times are changing, for sure. Life is most certainly different as a result of this pandemic. Same ol, same old isn’t anymore. Everywhere I go, I hear the phrase “this is the new normal.” We all have been changed by this virus, internally and externally, personally and globally. How it affects writers has been nothing short of upheaval, including the sad news of a huge loss to the writing world. Last week we lost Carlos Ruiz Zafón, a prolific writer with an uncommon knack for vivid storytelling. His collection of books, including The Shadow of the Wind, (which I’ve mentioned in a previous blog) excited and intrigued me in a way I’d not experienced since I’d read the Neither Wolf Nor Dog trilogy. I recently re-read that book, devouring every page with gleeful delight; it is now a permanent part of my home collection.
I discovered the slightly ragged copy in a Little Free Library in midtown Sacramento. The box in the pic is where I actually found his book, among many others that have provided me with amazing trips down Imagination Lane. Best idea ever, these Little Free Libraries (littlefreelibrary.org for a location near you). For writers, it’s free advertising!
Welcome to The Digital Life
Where are we headed? Into new territory, for many, but familiar for others. Social distancing has forced writers to find new avenues for marketing their works. Some of the safe-distancing options are digital (eBooks), audio (Audible), podcasting (storytelling and reading to audience), and FB groups (among other popular SM).
For those of us not quite comfortable with the digital life (that would be me), I have to think about how to be creative in this new world. Instead of pushing the book itself, I recently decided to turn it into an online course so I can teach the concepts in the book. What better way to get people excited about their health than to actually have me walk them through the information? Since my book is a non-fiction, it’s a no-brainer. I’m a lively speaker and reader, so I know students will enjoy learning along with me. Better retention and they’ll feel they got their money’s worth; win-win.
Oh, The Choices
Options for fiction works may differ; for example, poets can offer a poetry class. Have you considered whether you could teach someone else how to write something? Do you have a degree in Journalism, English, or Communications? The digital life is now in full swing as millennials and many others take advantage of not only the social distancing aspect but also prices for online classes – they’re greatly reduced and there’s a multitude from which to choose.
Maybe you need to brush up on your MLA style or grammar and syntax in your sentences. Maybe you need help with plots and characters. Or writing a mystery. Or a comedy/farce. Whatever your need as a writer, online classes can surely fill it. Lots of experts out there so find classes taught by people with experience and know-how. Yes, we are smart to learn from our own experiences but it is the wise (wo)man who learns from the experiences of others.
Times are certainly changing; adaptability is key to not getting caught behind. Survival of the fittest, Darwin postulated. Change can be a good thing, if you’re willing to go along for the ride.
My books sell in small numbers, but my two most popular – or least unpopular – tell a story set in a post-pandemic world. Naturally, the moment that the world went into lock-down, all promotion of them ceased. Worse still – so did sales!
Why did your book promotion cease? It’s imperative to continue to market our books. See my post on making lemonade from lemons.. continue to promote your work and don’t apologize for it.
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With people suffering around the globe, it didn’t feel right trying to sell them stories about a global pandemic. But I get your point: perhaps it’s time to remind the world that those books still exist. Thank you.
Anytime. Keep on keepin’ on!