(COVID) Times, They are A’Changin’… For Writers

Sac free library

Little Free Library, Sacramento, CA

The New Normal

Times are changing, for sure. Life is most certainly different as a result of this pandemic. Same ol, same old isn’t anymore. Everywhere I go, I hear the phrase “this is the new normal.” We all have been changed by this virus, internally and externally, personally and globally. How it affects writers has been nothing short of upheaval, including the sad news of a huge loss to the writing world. Last week we lost Carlos Ruiz Zafón, a prolific writer with an uncommon knack for vivid storytelling. His collection of books, including The Shadow of the Wind, (which I’ve mentioned in a previous blog) excited and intrigued me in a way I’d not experienced since I’d read the Neither Wolf Nor Dog trilogy. I recently re-read that book, devouring every page with gleeful delight; it is now a permanent part of my home collection.

I discovered the slightly ragged copy in a Little Free Library in midtown Sacramento. The box in the pic is where I actually found his book, among many others that have provided me with amazing trips down Imagination Lane. Best idea ever, these Little Free Libraries (littlefreelibrary.org for a location near you). For writers, it’s free advertising!

Welcome to The Digital Life

Where are we headed? Into new territory, for many, but familiar for others. Social distancing has forced writers to find new avenues for marketing their works. Some of the safe-distancing options are digital (eBooks), audio (Audible), podcasting (storytelling and reading to audience), and FB groups (among other popular SM).

For those of us not quite comfortable with the digital life (that would be me), I have to think about how to be creative in this new world. Instead of pushing the book itself, I recently decided to turn it into an online course so I can teach the concepts in the book. What better way to get people excited about their health than to actually have me walk them through the information? Since my book is a non-fiction, it’s a no-brainer. I’m a lively speaker and reader, so I know students will enjoy learning along with me. Better retention and they’ll feel they got their money’s worth; win-win.

Oh, The Choices

Options for fiction works may differ; for example, poets can offer a poetry class. Have you considered whether you could teach someone else how to write something? Do you have a degree in Journalism, English, or Communications? The digital life is now in full swing as millennials and many others take advantage of not only the social distancing aspect but also prices for online classes – they’re greatly reduced and there’s a multitude from which to choose.

Maybe you need to brush up on your MLA style or grammar and syntax in your sentences. Maybe you need help with plots and characters. Or writing a mystery. Or a comedy/farce. Whatever your need as a writer, online classes can surely fill it. Lots of experts out there so find classes taught by people with experience and know-how. Yes, we are smart to learn from our own experiences but it is the wise (wo)man who learns from the experiences of others.

Times are certainly changing; adaptability is key to not getting caught behind. Survival of the fittest, Darwin postulated. Change can be a good thing, if you’re willing to go along for the ride.

Stuck At Home? Make Lemonade From Those Lemons!

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Source: Pixabay

Lots of folks stuck at home right now, including writers. That may be a good thing – for writers, anyway. Sheltering-in-place is providing us all with much needed down time and an opportunity for writers to catch up on writing projects. Some folks might think it rude to market one’s book during such a serious time. I say business is business and this outbreak will eventually subside (hopefully sooner rather than later) but your business won’t. A lapse in marketing now can have negative effects later on. 

Marketing Your Book During a Crisis

Sure, some people are home because they’re sick, but many are home as a preventive. And with the Internet, we can maintain connections with loved ones as well as fans/readers. It’s a great time to reach out to others, whether for a well-check or for marketing your book/s. Use this down time as an opportunity to reach out to people but haven’t had the time. Cuz now you do.

Acknowledge But Don’t Apologize

Don’t apologize for continuing to put your book out there in front of potential readers. Sure, you can acknowledge the current atmosphere. Maybe your book is relevant to this viral outbreak: science/clinical; nutrition; ways to stay safe in a crisis (i.e., how to put together Go Bag), etc. Here are a few suggestions from an article at booklaunch.com on how to tie your book/marketing into what’s going on:

  1. Start a social distancing book club with people (that includes your book). You can have daily/weekly meetings on Zoom or Skype to discuss. This will give isolated people a way to connect.
  2. Run a “boredom promotion” where people can get your books at a discount.
  3. Partner with other authors to promote a box set of all of your books.

I’m running a ‘stuck at home’ deep discount for readers who want to shop smarter in the grocery aisles. Personally, I like the idea of a ‘boredom promotion’; takes their focus off the negative and puts it on something positive. You’re helping people through your book.

Something New

This is also a great time to start a new marketing angle like podcasting. You can host your own show or be a guest on another podcast. Check out radioguestlist.com if you need guests to interview or wish to be interviewed. Great way to get the word out on you and your book and it won’t cost you a dime.

Yeah, we’re all cooped up in our homes but there are ways to invite the world in so it doesn’t feel so lonely. Remember the old saying: “when life gives you lemons, make lemonade.”